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| How to be Successful in
E-commerce |
Most
Affiliate Programs are a waste of time and effort.
Why? The primary
reason is that the underlying business is not viable.
This is well proven by the fact that so many
E-commerce ventures have gone out of business in the past year.
The entrepreneurs who started them saw E-commerce as subject to new set of rules.
That was the big mistake. There is nothing new about E-commerce.
It is nothing more than the old tried-and-true mail order
business that’s been around for hundreds of years.
The
only substantial difference is the advertising media.
Rather than mailing a printed catalog, E-commerce companies
publish their electronic catalog on the internet.
The most successful mail order company
in history was the Sears Roebuck Company.
Over a century ago, It‘s founders recognized that the mid-west was
filled with hundreds of thousands of farm families who needed a great many
products and couldn't get them. If there was a local general store,
then it may have carried a few items, but offered an extremely limited
selection. Sears strived to
provide these families with a convenient way to purchase a wide variety of
merchandise, such as clothes, kitchen utensils, farm implements, tools and
many other things. By doing
it, Sears filled a very real need and was enormously successful. |
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Mail
Order is most successful when it provides products
that cannot be
obtained locally. |
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The
typical E-commerce entrepreneur strived to sell stereos, televisions,
cameras, clothes and other things in direct competition with local
retail businesses. Some
promised very large commissions
to affiliates, but to support such high commissions, they had to sell
the products for high prices. It
just didn’t work.
The American consumer is a wise shopper.
If he (or she) is going to make a major purchase, then he will
visit all the local stores and see what’s available, both in terms of
product selection and prices. He
may use the Internet to check manufacturer’ sites to find out about
product features and he may visit those maintained by national stores to
compare prices. But generally, he doesn't buy such things off the Internet.
He purchase them locally. Most E-commerce stores didn't sell anything so
their Affiliates never earned any commissions. |
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Over
90% of our products are not available locally |
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the very same situation that Sears enjoyed over a century ago.
In addition to the enormous selection we offer, we provide our customers
with outstanding customer service and very attractive prices. We
have no viable competitors. That means if your
referral is seriously looking to buy any of our products, he will buy it
from us and you will get a commission. |
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