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| Success Stories - Banners & Buttons |
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Sample
- Banner
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The
Banner has become a staple of the Internet. They are miniature
advertisements which companies place to attract people to their
website. Banners are an importance source of income to the search
engines, such as Alta Vista, Web-Crawler, Excite, Yahoo, MSN, etc.
The E-commerce industry identifies two
types of banners. Run-of-Site banners
are randomly placed anywhere. They are generally used for
products and services that have universal appeal. Examples include
discount telephone rates and travel services. Targeted
banners are displayed when predefined subjects are
searched. For example, if you search for "Nikon Camera"
chances are that a banner from a photography store will be
displayed. All the banners used by our affiliates can be
considered targeted because they are generally applicable to the site on
which they are displayed. We classify banners as Blind, Generic,
Specific and Hybrid. |
| Sample - Blind |
Blind banner provides no indication as
to where they lead. |
| Sample - Einsteins
Emporium |
A Generic banner for
our main store. It simply identifies a broad range of merchandise. |
| Sample - Anatomical Models |
A Specific
banner clearly defines a specific type of product. |
| Sample - Anatomy-Resources |
Hybrid Banner contain both generic
and hybrid elements |
| Sample - Buttons |
Buttons are small
banners. Generally they contain nothing more than the
subject. |
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Effectiveness |
Two years ago, a
typical run-of-site banner campaign averaged a click-through rate of
about 1.5%. An exceptionally effective one might realize a 2.5%
rate. Since then Internet users have built up a resistance and
tend to ignore them. Today the same campaign may realize a
click-through of half what it did before. Targeted banners
tend to be more effective.
Keep in mind in reading our examples, we don't
go by click-through rate, but rather by referral rate. If you have
not yet read our definitions page, we recommend you do so before
proceeding. |
|
Success
Stories |
| An On-line Guide to
Educational Resources |
| This is a
popular site used by a great many teachers. It runs generic
banners that link to our main store Einsteins-Emporium.com because of the broad
range of it's educational products. This site has about 30,000 Visitors
per month. but they are confronted with a multitude of banners and
links. With all this competition for the Visitor's attention, the
referral rate is low, generally about 1%. Conversion
runs about 3% and average sale is in the $55.00 range. Commission
to this site runs about $40.00 per month, which we consider very
low. |
| Trade Association
Affiliate |
One of our affiliates
is a trade association involved in the medical profession. It's
charter prevents it from selling products, but it's members often asked
where they could find anatomical models. It runs banners for our
Anatomy-Resources site because it wanted to limit content to that which
was appropriate for its members. It has a small number of unique
visitors each month, generally about 8,000. The referral rate consistently
runs about 3% and conversion runs in the area of 7% However
most of our anatomical models are in the $300-$1,200 range. The
average order from this small site is $325.00. Monthly commissions
generally run around $400.00. The Trade Association applies the
money to an educational fund.
The average sale figure cited above is not
technically correct. Several months ago, one of it's referrals
purchased three of our real human skeletons. It was a $10,000
sale. (The commission was $700) As that one sale grossly
distorts the number, we did not include when calculating the average
sale. |
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